Playtech’s New Mobile Casino Launched for Betfred

The land and online betting operator Betfred presented its new mobile casino service developed by the internet gambling software provider Playtech in the wake of their last year’s agreement.

"We are thrilled to introduce Playtech's mobile casino to Betfred, as they are an important operator in the mobile arena. With the investment and effort they continue to put into expanding and promoting this platform, we see Betfred as a great partner in advancing our reach on mobile," Shay Segev, Playtech COO, said commenting on the successful launch.

Similar viewpoint was expressed by the managing director of Betfred web page, Chris Sheffield:

"This is a very exciting launch for us that fits perfectly in line with our overall strategy to boost mobile activity. We are confident that with Playtech's proven products combined with our strong focus on the platform, we will be able to generate significant traffic to mobile from both existing and new players."

Betfred’s new offer includes 20 table and slot games, boasting also several popular branded slots. By this launch, the company has confirmed its intention to introduce rich mobile offering for users of cutting-edge devices in the course of the next year. The next step for Betfred is launch of bingo and live dealer games.

The operator’s deal with Playtech, which developed its Mobile Hub, guarantees that its players will be able to access multiple products via one user interface on their mobile devices.

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