32Red’s Ad Account Goes to Hometown London Agency

The global advertising account of online gambling group 32Red PLC, estimated to have been worth GBP3 million last year, was awarded this week to the recently-launched Hometown London agency.

The initial target market that HomeTown London will focus on is the UK, where an above-the-line campaign will be run over the coming months. In addition, the new agency will also concentrate on other key markets, such as the Italian market where 32Red is still a newcomer.

According to Hometown creative director David Gamble, "This is a great opportunity for us to work with a hugely ambitious client to grow their reputation in and beyond the UK. Their product is second to none and we aim to build them a brand to match it."

It was added by Mark Quayle, head of marketing at 32Red: "Hometown has the energy and excitement to match ours, and I’m excited by what the future holds."

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