B2B Deal Between WMS and Bonnier Gaming

A new online content licensing agreement has been inked this week by WMS Industries interactive division Williams Interactive with Malta-based Bonnier Gaming, thanks to which Bonnier will gain access to WMS' gaming library and offer it to its customers from the second half of 2013.

Referring to the deal, Orrin J. Edidin, president of WMS Industries Inc. and chief executive officer and president of Williams Interactive LLC, said: "Our game server integration team has an established relationship with Bonnier Gaming, and we are excited to expand that relationship to include the online launch of our classic WMS slot games."

In addition, Jacob Lindorff, chief marketing officer of Bonnier Gaming commented: "WMS has a well-established history for providing innovative games that players enjoy and is an ideal partner for Bonnier Gaming. With a broad array of WMS games that have already proven popular on local casino floors in Sweden, we look forward to providing our online players with access to a broad library of that same great gaming content."

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