Bally’s Games Premiered by IPS Limited

An announcement came this week from UK online gambling software provider Bede Gaming that Bally Technology games are now live with its internet licensee IPS (Intellectual Property and Software) Limited, claiming that it is the first operator in the world to launch these games online.

The first two sites where the games will be available are IPS-operated Betuk (.com) and Pink Casino (.co.uk), which now offer Bally’s five reelers Cash Spin, Quick Hit Platinum Triple Blazing 7’s and Hot Shot Blazing 7’s.

Commenting on the launch, Michael Brady, CEO of Bede Gaming said: “Being first to market with Bally Games is a massive achievement for Bede Gaming and our licensee IPS Limited.

“Betuk and PinkCasino are now offering games that differentiate from other casino brands in the UK and that will be an excellent acquisition tool. Bally Games is well known for creating games that have mass appeal and we are really pleased that we could integrate the games so quickly with IPS to ensure that its UK brands have the opportunity to replicate this growing fan base - online.”

It was added by IPS md Ian Erskine: “This exciting new content will complement the broad selection of desktop, mobile and tablet games offered on BetUK and Pink Casino.”

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