Camelot lottery latest campaign

The Camelot national lottery in the UK took the plunge this week with its latest campaign advertisement, a television segment with a chilly seasonal twist on the slogan "This is for those who would rather give it a go...than never know."

Created by the Abbot Mead Vickers.BBDO agency, the advert shows a couple wrapped up against the snow and cold outside, sitting in a car beside a beach. They leap out of the car, fling off their clothes then race into the freezing waves with the voice-over intoning the slogan.

The ad. will run until 3 January 2009 and then will re-reappear from mid-January to mid-February, supported by point of sale in-store featuring the "Have a go or never know" message.

Camelot brand marketing and e-commerce director Ailsa McKnight told Brand Republic: "By portraying everyday situations where people give it a go, the new campaign has proved popular with players and viewers alike."

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search Results