A new online gaming partnership has been announced by Omega Gaming Ltd. and Optimove with an aim to deliver a blend of an online gaming platform and marketing campaign optimization to the internet gaming operators.
The partners are now offering their systems in an integrated version so as to enable fast and easy use by customers.
Omega’s products and services include platform fusion, player life-cycle management, multi-vendor integration, and unified bonus management; streamlining operational efficiencies and allowing operators to choose the best online gaming products and have a single point of player management, multi-channel bonus and promotional management, regulatory compliance, financial processing and cross platform reporting capabilities.
The Web-based Optimove software is powered by customer modeling technology, developed by the company over the past three years. Optimove boasts an extensive customer list including bwin.party, NeoGames, 888, eToro, Betboo, NetBoost Media, CasinoClub, 24option, bForex and GetTaxi.
The Optimove system allows marketers and retention experts to run one-to-one marketing campaigns thus maximizing the effects of each marketing action. This is achieved by matching individual campaigns with assessed player requirements. By precisely predicting how each customer will react to the various marketing actions available, the software recommends the most effective actions.