Betfair’s GBP 15 Million Ad Account Goes to London-Based WCRS

The expertise of London-based creative agency WCRS has been recognized by Betfair which has awarded it with its GBP 15 million pan-European advertising account.

The agency got the account after emerging victor in a four-way pitch that included Bartle Bogle Hegarty and M&C Saatchi.

On the position of the Betfair's digital account holder, it will replace Karmarama (who declined to re-pitch for the business), and bring the digital together with the creative account that it already holds.

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