Conducting a study of the prospect of social gaming industry, business services and investments experts Morgan Stanley revealed that online and mobile social gaming will do a lot of good to internet gambling companies which find a way to exploit it.
Namely, the company analysts assessed that social gaming revenues will rise from $1.7 billion to $2.5 billion by 2015, adding that they could reach as much as $7 billion in the same timeframe.
Four companies that will most likely benefit from this boom from an internet gambling perspective are Zynga, Bwin.Party, 888 Holdings plc and IGT, said the analysts, opining: “Winners will be defined by scale, strong balance sheets, technology, marketing and regulatory skills.”
Morgan Stanley Releases List of Four Companies to Benefit from Blooming Social Gaming Industry
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