The pioneer customer service quality audit conducted by Etruvian Consulting showed that 32Red online casino bested the list of 16 well-known gaming operators based on seven categories: accessibility, response time, product knowledge, personalisation, friendliness and going that extra mile using a mystery shopper methodology.
Namely, testing the 16 of the big-name gaming operations to gather anonymous data in a wide range of scenarios typical of an online casino player requiring assistance, Etruvian consulting found that 32Red was the best in the competition with an overall score of 8.8/10 to which mostly contributed superior response times and product knowledge shown by their player support team.
The Etruvian project leader, David Coleman, explained this, saying: “The audit results indicate that the management team and the front line staff at 32Red both hold a firm belief and commitment to putting the customer first. 32Red demonstrated again why they deserve, and have received multiple awards over the last decade.”
Expressing joy because of such a result was 32Red chief executive officer Ed Ware, who added: “Customer service is at the very heart of everything we do at 32Red and today’s recognition of that is a testament to all the hard work and dedication from our staff. We focus all our attention on ensuring that we deliver a ‘second to none’ player experience and we will continue to invest in this area to maintain our market leading proposition.”