The Swedish and Malta-based online poker
network Entraction, which has showed steady growth this year in terms of new member sites, has signed up with the Income Access affiliate administration program.
Entraction CEO Peter Åström said: "The Income Access [program] is completely brandable and customizable, it provides i-gaming operators the ability to extend their brand experience to affiliates." He added that the program included the provision of tracking reports and marketing tools to aid affiliates in getting the most out of their campaigns.
Explaining another reason for the tie-up with Income Access, Åström said: "Access to a market leading affiliate system makes Entraction more attractive to established gaming operators that already benefit from affiliate marketing as well as to other partners that want to capitalize on affiliates. The Entraction network is growing very fast, both organically and with new partners joining, and the addition of Income Access software is part of our aim to provide the best products and services to our partners."