SHFL - Online Gambling as Good Perspective

A report came this week in The Motley Fool that gambling company SFHL (formerly known as Shufflemaster) has big potential in the online gambling sector.

The publication noted that "The huge potential for SHFL will come from the move toward online gaming.

"With New Jersey having set up a trial period for Internet gaming extending over the next 10 years, Atlantic City casino operators Caesars Entertainment and Boyd Gaming have both gotten a lot of interest, as investors salivate at the prospect of legal U.S. online gaming.

"Yet, SHFL has already gotten licenses to operate online gaming websites in Nevada. SHFL believes that it has already done a lot of the groundwork in setting up its i-Gaming business segment, but it acknowledges that it needs to start monetizing that work to generate revenue.

"Moreover, with rivals including International Game Technology and Bally Technologies having the same Nevada licenses, the competition promises to be fierce in gaining a dominant online presence. With Boyd already having a relationship with the foreign company behind the once-popular Party Poker website, SHFL will have to look for ways to work with other casino operators to try to tie into their stronger brands.”

In conclusion, the publication opined: "Although SHFL said ramping up the online segment won't fully take place until later in the year, you should still see some concrete efforts to capitalize on the hottest part of the gaming sector."

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