Games Deal Inked between Bally and iSoftBet

A new deal has been nailed by US casino equipment and content supplier Bally Technologies when they partnered with European online gambling software developer iSoftBet with an aim to expand in the European market.

While iSoftBet will facilitate the expansion, Bally will offer its European players popular video slot content and HTML5 mobile games.

Regarding the deal, Bally Technologies’ Interactive senior director of sales Tony Plaskow said: "We have been very successful at creating exciting and compelling products for our land-based customers. Thanks to this agreement with iSoftBet, online players in Europe will be able to experience the excitement of award-winning Bally games.”

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