Bally Partners with Paddy Power

The Friday’s deal between the US casino games provider Bally Technologies and the retail and online gambling group Paddy Power confirms the US company’s plan to strongly position its offer on the European online gambling market.

“Partnering with Paddy Power is a great opportunity for Bally Technologies as we continue to expand our reach in the global online gaming business,” Bally Interactive general manager Michael Probert said.

Positive expectations were also voiced by Isaac Ward, head of e-gaming at Paddy Power: “We’re passionate about entertaining and exciting our customers with the latest games, and this partnership with Bally will ensure our players can access all the fun of Las Vegas from wherever they are.”

As per the agreement, Bally online slot games will become available on the Ireland-based Paddy Power web and mobile sites.


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