Online Casino Operators Offered Services of Affiliate Management Firm

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July 3rd, 2013
Back Online Casino Operators Offered Services of Affiliate Management Firm

The latest innovation in the field of affiliate management is Montreal-based Income Access, which features a new software product branded Traffic Optimisation.

What they called a sophisticated ad-serving technology for the management, evaluation and fine-tuning of every aspect of an operator's marketing channels, Traffic Optimisation is fully compatible with the Income Access affiliate management software platform, offering a special tool to all acquisition managers which will help them understand the real value and ROI of their online ads.

According to Nicky Senyard, chief executive of Income Access, a player’s complete journey can be tracked and transparently reported using the technology, so acquisition managers can get a broad picture of the funnel process of a player towards conversion and end-ROI.

Furthermore, since there is no need for third-party ad servers, operators gain access to advanced tools for the creation and management of advertising campaigns, an extensive media library to organize creative materials, including videos, and the optimization features of the software.

Sneyard also added that “We’re very excited by a technology innovation that will revolutionise the management and evaluation of online ads for operators.

“Traffic Optimisation enables our partners to hone their marketing campaigns and better allocate their resources by providing a complete business intelligence solution that reveals the true value of acquisition channels. In an industry as competitive as ours, this innovation will help maintain maximum transparency on marketing spend and ROI.”

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