Will Hill plc Opts for Bally’s Content

In another content supply deal this week, the US online and land games supplier Bally Technologies signed a major UK gambling group William Hill plc which will get a suite of Bally's games to offer it to its clients.

"We look forward to working closely with one of Europe's leading interactive gaming brands," said Bally Technologies' Interactive senior director of sales Tony Plaskow regarding the deal.

James Curwen, head of gaming operations for William Hill added: "We are happy to partner with Bally to offer its games to William Hill customers online. Bally's innovative games have been successful in land-based casinos around the world and we are certain our players will enjoy them."

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