The latest innovation introduced into the offering of gaming industry provider Playtech includes Game-specific and Free Spin Bonuses for all its games, which will enable operators to create targeted promos and enjoy more promotional flexibility.
In a company blurb about the new Free Spins Bonus feature it is said that it’s unique and that "it provides operators with an alternative promotional and acquisition marketing tool allowing them to introduce new customers to a game with minimal monetary commitment".
According to Shimon Akad, Playtech’s VP Operations, “We are thrilled to introduce these industry-leading features to market. They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue. We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees.”