The latest news about the online division of the British gambling group Ladbrokes plc is that it has inked a deal with Swedish online gambling software developer and provider Net Entertainment which will provide a selection of its quality online and mobile games to the UK operator.
According to Richard Poole, head of product for Ladbrokes eGaming, “We have made clear our pledge to work with best-of-breed suppliers and Net Entertainment certainly fits into this category.”
It was added by Björn Krantz, m.d. of Net Entertainment Malta Ltd: “We are very happy that Ladbrokes has selected Net Entertainment as supplier for a selection of our games to be distributed over their online market channels. Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbrokes’ player base.
“Net Entertainment’s exposure in the UK has increased significantly over the past year, which is in line with our strategic plan to build up a solid and long term business venture together with our UK partners. Ladbrokes will initially launch with a few of Net Entertainment’s best in class games, which will gradually grow over time."