Steve Cook has been appointed to head up NYX Interactive's London office

Experienced sales executive Steve Cook has been appointed to head up Swedish online gambling software provider NYX Interactive's new London office.

NYX Interactive's rapid growth in recent years in the Nordic states and more recently in Europe has created a need for new sales and marketing activity based in Great Britain, and Cook will establish a team for this purpose.

Cook comes with an excellent track record in the Internet gaming sector with two years as European Managing Director for the Canadian software provider Parlay Entertainment Inc. Previous to that he was European Managing Director for Tribeca Tables online poker network and provider, and General Manager at Sega Europe.

Cook said: "I am delighted to be joining one of the industry's fastest growing solution providers. I have been so impressed with their expansion plans and market share and this is a fantastic opportunity to be part of the NYX team"

"Steve joining us is part of our expansion plans to become the dominant player in the platform and services sector." said Staffan Lindgren, CEO of NYX Interactive.

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