Head of Aristocrat Talks to Wall Street Journal

Jamie Odell, head of Aristocrat in Australia, spoke with the Wall Street Journal regarding the future for the company.

"We license our content to online operators in Europe, which is low-margin, and in the U.S. we bought an Internet gaming platform. If a state allows regulated online gambling, we'll be able to press a button and provide that service," he said.

He is looking forward to social gaming possibilities for Aristocrat since it has acquired Product Madness, a social gaming platform.

Odell also spoke about the design of online games indicating that the Asian market prefers to relate to games stressing the criticality of graphics, concept, sounds and language.

"What didn't work for us was trying to take an Australian or American game, say Outback Jack with kangaroos and Ayers Rock, and stick that into Asia," he said.

Aristocrat is strong at the moment and has spent as much as A$130m per year on design and technology.

All News Categories

Most Viewed Articles

See all

Related News

Join today and start earning rewards

You will immediately get full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.
S logo

Report to moderator

Use this function to inform the moderators and administrator of an abusive or wrongly posted message.

Please note that your email address will be revealed to the moderators if you use this

Select Language
Search
Search Results
39012170