Affinity Gaming Takes Williams Interactive i-Gaming Platform

Williams Interactive, the B2B i-gaming division WMS Industries, has plans to provide land casino operator Affinity Gaming with its Play4Fun Network.

The deal will allow Affinity Gaming to remote slot content to the casinos around the US. Affinity Gaming's Play4Fun Network will be available at the end of the year pending regulatory approvals.

The Play4Fun Network white label product is a play-for-fun platform created with the online gaming tools and marketing strategies that land based casinos may use to develop their brands.

Marketing offers can be sent via real-time messages to players on iOS or Android tablets and smart phones.

David Ross, chief executive officer of Affinity Gaming, said, "We are excited to be the first multi-property loyalty program in the country to leverage this free-play, i-gaming platform to begin engaging our A-Play Club members online and to expose our properties and brands to a broader audience through new distribution channels in a wider geographic footprint."

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