UK based Sky Betting and Gaming will work with Epiphany Group on its search engine optimization (SEO) efforts.
Epiphany will work toward boosting revenues from organic search (SEO) on Sky Betting and Gaming’s SEO strategy and media for Sky Bet, Sky Poker, Sky Vegas, Sporting Life and Sky Bingo .
Richard Flint, managing director of Sky Betting and Gaming, said: “Epiphany demonstrated a completely unique approach that blends technical expertise with earning media coverage and digital creative campaigns.
"We’ve already started work on a series of campaigns that are set to change the rules for digital creative in the betting and gaming space."
Rob Shaw, CEO of Epiphany Group, added: “Sport and gaming provide a rich variety of opportunities for us to demonstrate how to get results from natural earned media, even in a highly competitive and sophisticated digital vertical."