Inger Holmström is set to retire from his role as director of communications at PAF but will continue to be on hand for consultancy purposes.
The company’s head of press and PR Anders Ingves will take Holmstrom’s spot.
“It has been a privilege to have had the chance to work closely with Inger and learn from her extensive experience within PR and communication,” said Anders Ingves, chief executive officer of PAF. “She has had a central role in creating the Paf we know today. I am also happy that she has chosen to continue working with us, though with fewer operative responsibilities.”
“At Paf, the company philosophy is that the company will grow by letting contributors grow within the company,” added Anders Sims. “During the time I’ve worked here, Paf has grown in many ways. Having learned from Inger and many other colleagues, I now feel ready to take on more responsibility within Paf. I am proud to be a part of the management group and to be able to contribute to helping Paf grow in a responsible way.”