Poker Stars goes east

Poker Stars goes east

The Internet's biggest online poker operation, Poker has signed a site banner agreement with the Arabic and French language gambling information, community, and proprietary search engine website Yatinoo that targets people who speak English, French, and Arabic.

Launched early in January 2007, Yatinoo claims that most of its visitors come from Saudi Arabia and Egypt.

Khaled Akid, Yatinoo's chief executive officer, said: "Today's announcement underscores the recognition of Yatinoo's innovation as an online content provider. As part of our 2009 global growth strategy, we have identified key potential acquisition targets and alliances that we expect to position Yatinoo to become a leading web portal in key markets around the world.

"This agreement is just one step we have made in this regard, and speaks to the tremendous progress we have made during a very short period of time."

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