As of mid-2014, Svenska Spel players will be required to have customer gaming cards.
The introduction of the card is meant to prevent underage gambling, problem gambling and aid in the fight against crime and fraud. The cards will allow the casino to contact its customers regarding wins and promotions as well as provide a means for players to track play.
"Our decision will be a major effort to strengthen consumer protection in the gambling market. We are convinced that the playing card requirement is an important part of more consistent and transparent gaming, and that it leads to the development of a sound and secure gaming market.
“Meanwhile, we must continue to develop a wide range of attractive gaming experiences , so that our customers do not seek out unregulated gambling sites," said Svenska Spel's Lennart Kall.