Williams Interactive has plans to launch its even more of its interactive games on Ladbrokes.com, integrated through with the use of the Williams Interactive Remote Game Server as a result of a multi-year deal.
The portfolio of games is expected to be available on Ladbrokes mid-2014.
“The expanded access to themes already popular in our betting shops, including the fan-favourite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices," said Richard Poole, Head of Product for Ladbrokes Digital. "In addition, their wide array of one-of-a-kind game engines like Colossal Reels and Double Money Burst are already exciting online players across Europe, and will provide new and engaging casino options for our player community.”
Jordan Levin, Managing Director for Williams Interactive, said, “Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the UK’s leading betting and gaming enterprises is another exciting step for Williams Interactive. We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the omni-channel access this relationship provides them to our library of player-favourite slots at retail shops, from home, and on the go.”