The American group Coalition for Consumer and Online Protection (CCOP) is moving into the direction of paid advertising with a $250,000 price tag in the first phase.
Advertisements will express the benefits of a federally legalized online gambling arena.
The Coalition has the support of MGM, the PPA and the American Gaming Association. It was created earlier in the year in response to Sheldon Adelson's Coalition to Stop Internet Gambling.
CCOP spokeswoman Kristen Hawn said that phase two is in the works and will include an advertising campaign to further combat Adelson's plan for a ban on online gambling.