ASA to Review Gambling Advertising Objectives

ASA to Review Gambling Advertising Objectives The UK Advertising Standards Authority (ASA) plans to review the way gambling advertising rules are enforced after “Ministerial interest in the growth in scale and volume of gambling advertising since 2007".

The Department of Culture, Media and Sport is said to be responsible for initiating the review of the industry’s advertising regulatory objectives.

Progress in remote gambling technology has challenged the ASA as increased advertising has resulted in increased complaints.

The review will be geared toward ensuring that advertising rules are consistently applied and results are expected to become available later in the year.
  • There are advertisements everywhere we look. Online there are ads on almost every page. I noticed that if I happen to be shopping online or surfing the web and find things that I will stop to examine more closely, they seem to show up on my browser the next day and the day after and on and on. We need to be sure that these types of ads that continue to repeat are not for products our children will be viewing when they are on the web.

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