An advert, "Have Fun With Your Fingers", promoting Betfred’s mobile gaming hits television screens in the UK starting May 9th.
The BJL agency is responsible for the creativity and director Tom Richards, said: “We wanted to come up with something that brought a human element to mobile gaming, contrasting with the genre of hyper-slick CG films while reminding people that smartphones would be nothing without fingers. Our ‘fun fingers’ approach does just that, tapping into relatable, real-life situations at times when we could all do with some Betfred.com fun.”
Betfred spokesman Chris Sheffield said, "This is where the ‘Have more fun with your fingers’ campaign gives us the opportunity to standout and make a connection with our target audience.”
Check out the advert here: