Sports media firm Sportal Media Group (SMG), based in Bulgaria, prepares to roll out a 2014 World Cup social betting product created by social sports betting provider Oddslife in a three-year white label deal.
The World Cup-themed game is scheduled for release on June 2nd.
Stilian Shishkov, chief executive officer at Sportal Media Group, said, “Our editorial and production teams were greatly impressed at the capabilities of the Oddslife platform and we have moved quickly to secure it on a long-term deal. We think this social betting offer is extremely engaging and entertaining and believe our customers think so as well. We are especially excited about the global competitions where our fans will battle it out against other media partners across countries.”