Locus Gaming, founded by former Ladbrokes managers Ed Andrewes and Mick D’Ancona, will be launching a white label online casino for Raj 'The Hitman' Hundal.
The new venture will be called Raj Casino with a heavy focus on the Asian market in the United Kingdom.
On Thursday, Locus CEO, Ed Andrewes, said, “We’re very excited about launching our B2B service with Casino Raj which has a unique opportunity to tap into a previously neglected audience.
“To help them, we’ve recruited a team that puts the customer first and doesn’t believe in the old-school distinction between mobile and desktop, catering instead for every device and platform.
“We’ve also made changes to improve conversion rates, average visit times, and spend per session, which will benefit not only Casino Raj but others looking to run their own online casinos.”
The casino is expected to go live at the end of May and will feature software from Evolution Gaming, Microgaming, Realistic Games, Aristocrat, and NextGen Gaming.