Land Based Casino Operators Boost Revenue with Online Services

Commercial Intelligence conducted a survey including 506 New Jersey online punters and it revealed that land operators not offering online gaming services are sacrificing additional revenue.

Craig Jacobs, director of systems and digital media at land-based operator Affinity Gaming said that the information in the survey revealed key factors for land based operators.

"It essentially means that if you aren’t doing something online you are missing out on a revenue opportunity with about half of your customers’, he said.

Geoffrey Dixon, chairman of the GiGse Consumer Insights Group said, “if land based operators do not have an online offer they may reduce revenue generation opportunities with their customers. Worse of course is that they could lose those customers to other operators who have a combined offline and online offer with a combined incentives and rewards package”.
  • Jade lcb


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    Reading the articles here at LCB has been a real eye opening experience for me. I feel like I use to have these blinders on where I could only see directly in front of me. I was a casino game player. The only reading that I did involved the T&C that the casinos wrote for players to follow in real money mode. Recently I read several articles about some of the new casinos in New Jersey. I was surprised to learn that some of these casinos have online operations. Governor Chris Christy needs to push the governors association to do even more than they are doing to get online gambling approved here in the US. The business at the New Jersey casinos would increase exponentially from the online component patronized by US residents as well as those players outside the US. The federal tax portion could fix numerous problems that have been created by both democrats and republicans.
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    Dominic Horsley

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    To be honest if you want to gamble, doing it online is so much easier and convenient.. I don't understand all these restrictions in the USA
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    Seems to me everyone would be a lot happier if land based casinos come online. Then everyone gets a portion.

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