Bally Acquires Social Gaming Company

Social gaming developer Dragonplay has an estimated worth of $100 million and has been acquired by Bally Technologies for $51 million.

The deal is expected to be complete as of July 2014.

“We expect this strategic acquisition to help position Bally at the forefront of social casino gaming by leveraging our world-class content, including proprietary table games and award-winning video slots, on Dragonplay’s increasingly popular social casino,” Bally CEO Richard Haddrill said.

“Additionally, with the majority of its revenues generated from smartphones and tablets, Dragonplay has proven remarkable foresight and leadership in the mobile space, which is the fastest growing segment of social gaming.”

“I am confident that leveraging Bally’s vast library of proven slot and proprietary table game content will provide our loyal player base with an even more robust experience, which is expected to augment Dragonplay’s growth trajectory,” Sharon Tal, founder and CEO of Dragonplay said.

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