Online gaming developer MX Digital has made a deal with Traffic Generation that will see its real money games become available in the social gaming market.
MX Digital will launch a series of its branded slots such as David Hasselhoff, Hulk Hogan, James Dean and Blues Brothers.
“Our recent success and growth in the international waged sector combined with our portfolio of gaming with the biggest names in social media, makes the expansion to social gaming truly exciting," said Ted Lanes, chief financial officer of MX Digital. "Social casino gaming is currently a $1.7 billion industry and some have predicted it will be as big as $7 billion in a few years. MX Digital definitely plans to be at the forefront with our continued role out of games featuring iconic entertainment figures.”
Traffgen chief executive officer, Andy Caras-Altas said, “We are very excited to be working with branded content in the social space as it provides an opportunity to leverage the large social media following associated with these brands.”