Net Entertainment has announced a deal it describes as historic with William Hill plc which will see its games available in the retail environment.
Net Entertainment m.d. Björn Krantz, said, "Net Entertainment is one of Europe’s largest suppliers of online casino games and we are very excited to have been given the trust, and confidence to extend our delivery commitment to William Hill now also covering the retail part of their business.
"The deal will allow Net Entertainment to maximize its distribution reach through William Hill’s major channels which includes retail, online and mobile.”
William Hill has more than 2,300 licensed betting offices throughout the UK.