NetEnt Games Reach Retail Market in Deal with Will Hill

Net Entertainment has announced a deal it describes as historic with William Hill plc which will see its games available in the retail environment.

Net Entertainment m.d. Björn Krantz, said, "Net Entertainment is one of Europe’s largest suppliers of online casino games and we are very excited to have been given the trust, and confidence to extend our delivery commitment to William Hill now also covering the retail part of their business.

"The deal will allow Net Entertainment to maximize its distribution reach through William Hill’s major channels which includes retail, online and mobile.”

William Hill has more than 2,300 licensed betting offices throughout the UK.
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    Sure they do Dominic, but it would be amazing to be able to play Dead or Alive, or Creature from the Black Lagoon, or the Wishmaster on the high street and grab your winnings in cash wouldn't it !! Unfortunately I bet we won't see Dead or Alive, and theres a good chance the games will be severely butchered for this new market as well, its common on these machines for lower bets to offer a much reduced tRTP, usually by adding extra features or wilds only when the player is using max bet, which is just a rip off, and if that does happen I for one will not touch these games instore even though I do enjoy a blast on the machines once in a while.
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    Dominic Horsley

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    So People will be able to play Starburst etc. When they go into the shop? good idea. But doesnt william hill already have the rights to these games online?

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