Social gaming company, PlayStudios, in association with the American MGM gambling, landed a content deal to access Konami Gaming’s free-play myVegas app.
“Licensing established content has been the dominant creative paradigm in the slot industry for quite some time,” said Andrew Pascal, CEO of PlayStudios.
“From game shows to rock bands to blockbuster movies, casino slot manufacturers have been leveraging the brand equity of pop culture content. Now it’s our turn to bring established Las Vegas gaming content into the free-to-play social and mobile space.”
Steve Sutherland, CEO and executive vice president at Konami Gaming, said, “We have been very deliberate in our evaluation of opportunities to bring Konami’s popular game themes online.
“In PlayStudios, we identified a partner with an experienced management team, a high-quality product and an engaging customer experience that combined to create an opportunity for our games to thrive on their social app.
“We are optimistic that PlayStudios’ social platform will expose our game themes, like China Mystery, to new customers while also making them available to existing fans who may be looking to play them online.”