888 Holdings Acquisition Rumors

888 Holdings Acquisition Rumors The Wall Street Journal reported this week that the the Permira private equity group is taking a step toward the acquisition of online gambling group 888 Holdings plc.

Neither company has addressed the rumor.

The publication notes that Permira’s interest in 888 with the British government point-of-consumption licensing and tax changes approaching.

According to the article: "A new licensing and tax regime for online gaming in the UK is clearing the air around the sector, and this makes one of the industry’s biggest players, 888 Holdings plc, a potential buyout target."
  • Now that does make for news. That new tax is just like a baby, it changes everything, everything about gambling for the UK. I am still thinking about that last article on superstitions. Now I understand the 888 in 888 Holdings.
  • A change in ownership at 888 has enormous potential for change - for better or worse - and is something I would watch over with keen interest. At present this group has some of the worst policies with regards respecting their customers, and yet they still manage to be one of the biggest players on the market - I guess their advertising must be largely responsible. If a new owner were to take the reigns and instill an improved customer relations policy, the brand could easily grow to another level - especially with so many other brands exiting the UK market at the moment. Take note please 888/Cassava/Permira!!

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