iSoftBet Partners with Mobile Operator

iSoftBet Partners with Mobile Operator iSoftBet has partnered with promising mobile casino operator CashBet to provide its HTML5 games to the UK market via the CashBet mobile platform.

Both companies will also seek approval to enter the New Jersey market.

“CashBet continues to build a high quality, diverse mobile gaming portfolio. Our turnkey solution allows premium content providers, like iSoftBet, to distribute their content through our next-generation, mobile-first online gambling platform,” said Dr. Mike Reaves, CEO and co-founder of CashBet. "iSoftBet constantly delivers deeply engaging, differentiated games that can now be played for real money online on the CashBet platform. CashBet handles the heavy lifting – from multi-jurisdictional compliance to security to player verification and banking – making it incredibly easy for developers to access highly-regulated online gambling markets.”

iSoftBet is known for its development of HTML5 casino games and branded games in collaboration with top production studios.

Nir Elbaz, CEO of iSoftBet said, “We bring best-in-breed casino games to market for our clients, and now, by working with CashBet in Alderney and the emerging UK market, we'll be able to provide players with the best mobile gambling experience there is.

What’s more, with New Jersey being the first North American market in which we anticipate launching, we’re excited about the partnership opportunities with CashBet in the US.”
  • Every casino that legally comes online in the US gives me hope that total US legalization of online gambling is not so far behind. Chris Christy has been a bit overzealous with his tax expectations for online gambling. At this time gambling in New Jersey has not had the expected profitability. Hopefully that will change. The US is not going to legalize online gambling until more off shore operators come in where it is legal and a profitable tax base is established, even if it is New Jersey.
  • Interesting to see these tie ups taking place, and especially so as one of their first targets is the newly regulated New Jersey USA market - just the place being discussed as having a failing land based casino scene here on LCB a few days ago. I'm sure the emergence of legalised home gambling will do little to help that situation.

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