Online gaming developer Gaming Realms Plc has officially acquired eGaming specialist marketing company Blueburra Holdings Ltd in a deal worth up to GBP 10.5 million. A number of skins on the Dragonfish are associated with Blueburra in addition to a major bingo affiliate site.
Patrick Southon, Chief Executive of Gaming Realms, said: "The skills and aptitudes of Blueburra Holdings will complement and significantly enhance our overall marketing capabilities when combined with our recent acquisition of Quickthink Media, which has been successfully integrated into the Group.
"The Acquisition is consistent with our longer term strategy to increase the combined databases of our subsidiaries. Blueburra Holdings will boost our product and marketing initiatives to target the fast growing and overlapping audiences using mobile and tablet platforms which, in turn, will help to accelerate the Group's future revenue growth.”