Playtech decided to step it up a notch inking a deal with personalization and optimization provider Dynamic Yield. This will enable the popular software provider to offer an even better service platform to its licensed operators. They will be able to create a better real-time gaming experience for their customers.
Playtech will profit from Dynamic Yield’s boost to its marketing with an addition of real-time personalized banners on advertising and affiliate networks and an automating landing page creation to best fit a player’s location, device, live events and playing history.
“Dynamic Yield’s integration to our system is an opportunity to continue to appeal to players with the most relevant content, therefore increasing player lifecycle and enhancing the overall player journey,” said Shay Segev, Playtech's chief operating officer.