Playtech Introduces Automated Marketing Tool

Playtech has introduced Campaign Manager to make the marketing process more effective for its licensees with the automation of bonusing, messaging, personalization and content delivery tools.

Campaign Manager gives licensees the power to customize user journeys on all products with automated player integration and much more.

Paddy Power is one of the first to use Campaign Manager and Gavin Hamilton, Head of Gaming at Paddy Power, said: “Aside from the obvious benefits of automating some of our manual tasks, Campaign Manager allows us to ensure that we contact our customers at the right time in their lifecycle and with the offer appropriate for that time.

“The initial results have been very encouraging and we are excited about the opportunities this opens up to us in the future.”

“Campaign Manager’s innovative marketing automation capabilities further enhances the position of Playtech’s IMS as the industry’s leading value-adding gaming platform,” said Shay Segev, chief operating officer for Playtech.
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    pasty

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    Well, it looks like they're automated for a while know, several casinos sending same offers, like dikermans said, but cutting personnel costs? No way, this will cost more, i know they're trying to do everything automated, but the automated ones have faults, can be remedied, but cost more, time? dunno how it operates, but someone still has to check it everyday, making sure it's working properly. We just have to wait and see..
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    dirkemans

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    Life's too short to be a dick all the time!

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    I often have the feeling that there are already some of these in use.. Some Casinos, that supposedly are operating totally independently from eachother, are throwing out identical offers on a regular basis.. It's not a big deal, but over the years, it has been proven that what we are seeing now, the usual match up's. races, tournaments and FS-promos, are the most popular or at least best converted offers.. it's all about the player retainment, and the good Casinos already have good VIp managers, which often do the |good stuff| as a side dish :) I don't think the automated ones in this article, are going to be better or worse, at best they will save costs for personnel, or time.. and that s then HOPEFULLY translated into better offers :)
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    catapultaudio

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    Cant say I like the thought of any of this automated marketing type garbage.. the prospect of it going crazy and sending me a million emails one day because it detects I might like a bonus or something, combined with the fact that VIP managers should really be taking the time to look at their players deposit/play patterns and work out what to offer these kinds of valued customers, it just makes me feel much more valued as a customer than knowing some automated system is handling it all. Ok ok I know thats just the way everything is going, but still...

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