iSoftBet Reveals New Branding and Website

iSoftBet has launched its new logo and website designed to be easier to navigate as part of its plan to expand its services.

Both players and operators will be able to access iSoftBet’s desktop and mobile games from the homepage plus additional information on the B2B services offered.

iSoftBet’s Managing Director Nir Elbaz said, “Looking the part is vital, of course: we want our branding to reflect the fact that iSoftBet is at the vanguard of gaming innovation. We’ve also been working with all departments to enhance our offering from the bottom up: from game development, to integration methods and account management.

“We feel we’ve created the perfect brand identity to reflect the nature of our business and highlight the unique services we can offer to customers.

“We strive to offer our customers the best possible service, and we can’t wait to introduce the new brand identity to new and existing customers.”
  • Jade lcb


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    Branding and Rebranding seem to be synonymous with gambling websites these days. Every time you turn around a gambling site has changed its name and is having a launch as if it were a brand new site or a well known site is just having another launch as if it had never had a launch. I enjoy the many attractive perks (free chips, freeroll tournaments) given out to both new and existing players during the launch to commemorate the launch. I understand that the website, casino, etc. is using the launch to attract attention to their site. They show off all of their changes, new additions, awards and certifications or maybe new owners or new management. The hype attracts money, a way to get old players back or new players to visit. I'm good with all that.

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