ICE, the Bingo Association, and Bingo Life have agreed upon a partnership which will raise the bar for the bingo sector, landing it a more prestigious place among gaming’s highly prominent b2b exhibition. The recent partnership will make room for the bingo sector in the UK and Bingo Life, in order to establish its print and media channel.
It’s presence across the show floor will represent a hub, serving as a gathering place for Bingo Association members as well as Bingo Life readers and the bingo community as a whole.
According to Chief Executive of the Bingo Association, Miles Baron, the partnership is a step in the right direction. Baron states, "We are delighted to have struck this partnership with what is undeniably the most influential business event on the international gaming calendar. Our joint presence alongside Bingo Life will provide a meeting place for our members and will allow us to engage with non-members at the same time as showcasing the industry to external opinion formers. 2014 has been a landmark year for UK bingo during which we secured a reduction in bingo duty from 20% to 10% and increased our membership. However there is still much to be done and I look forward to building a long term relationship with ICE and utilizing the unique platform it provides to continue our dialogue with all of our stakeholders including policy makers and politicians."
Furthermore, Portfolio Director responsible for ICE, Kate Chamber, is pleased with the recent decision as well. She adds, "ICE serves all sectors within the gaming industry and I am delighted that we are working in partnership with the Bingo Association and Bingo Life to create another focal point on what is the busiest show floor in gaming. The Bingo Association has been recognized for its outstanding lobbying activity winning the Best Public Affairs campaign at the prestigious PR Week Awards in October and I look forward to working with Miles and his team to help raise further the profile of bingo and to contribute to the strategic objectives of the Association."
ICE 2015 will mark serious progress within the bingo sector as it creates a more significant name for itself and is broadened to a larger community. Register for the event here: FREE Registration