Starting on Monday 5th January, until mid-April, the 4 month deal will be used to raise awareness of the gambling group's bingo brand and attract new customers. The demographic of the home bingo player and the viewer of daytime game shows like Spin Star and the Real Deal are apparently very similar.
The strapline: "William Hill Bingo Thrill' is the topic for the programme bumpers shown during breaks in each show, whilst the Real Deal asks participants to get their thrill by taking a gamble on whether they accept the antique dealer's cash offer, or take a risk at auction.
"For an initial foray into actual programme sponsorship, we were very pleased with the response from the Spin Star association." said Hills spokesperson Lili Huang, "We're delighted to have this opportunity of sponsoring the Real Deal, because the programme has the potential for a far bigger audience with its current scheduling."
Following the finalisation of the initial deal with Playtech leading to the formation of William Hill Online (see previous InfoPowa reports), William Hill Bingo is now part of the consolidated website.
The Real Deal is hosted by antique dealer and TV presenter David Dickinson, and aired on ITV1 Monday to Friday between 2pm to 3pm.
This week also saw William Hill pick its unluckiest gambler...and brighten his day a little. The UK bookie group has declared 52-year-old father of four Paul Greenwood from Barnsley their unluckiest punter of 2008 after launching a nationwide hunt for the year's most frustrating tough luck betting story.
Paul made a disastrous decision back on the first of March 2008 by placing his weekly GBP10 accumulator bet on 14 football teams winning over the weekend. But, having initially included his favourite side, at the last second he decided to change his mind, and replaced Manchester United, who were playing Fulham, with Arsenal, who were up against Aston Villa.
Sadly for Paul, his first 13 selections won their games - as did Manchester United. But Arsenal could only draw, turning a potential GBP 795 000 win into a GBP10 loss.
William Hill plc spokesman Graham Sharpe said: "Against a great deal of competition from punters beaten by a short-head or a fall in horse races, we have declared Paul officially the unluckiest punter in the UK. I would think our customers will be desperate to know what Paul places his GBP 1 000 free bet on, so they can avoid it!"
All News Categories
- General Gambling News (6847)
- Gambling Law & Society News (3448)
- Casino Games (3060)
- Casino Software (2904)
- Land Based Casino News (453)
- Promotions & Bonuses (281)
- Casino Banking (200)
- Casino Tournaments (111)
- General Poker News (53)
- General Sportsbook News (40)
- General Bingo News (37)
- LCB News (28)
- LCB Approved Casinos (21)
- Casino Warnings (17)
- Bingo Software (11)
- Bingo Games (9)
- Online Poker Tournaments (5)
- Predatory Terms (4)
Most Viewed ArticlesSee all
Live activity feed
"Hi, sorry to report this bug, but as you see i use google+ to login on LCB when try to enter to LBB it appears that i m not logged in so i press signin with google+ then i m redirected to LCB again so i can t access LBB and the LPB LSB can you please fixe this problem?"READ
"Hi Mikino, This isn't the correct thread for your question however, please see below - is that what you mean? blueday wrote: Your first chips are free with no deposit required on the following Slotland $7 cost ($30 chip) Win A Day $5 cost ($20 chip) FruityCasa $2 cost - one time only free spins offer VIP Stakes $2 cost - one time only no deposit required to receive these spins however if you have had anything free before on this casino, a deposit is required to qualify. "READ
lcb activities in the last 24 hours
- new members
- members online
- guests online
- new posts
- free games played