Bwin.Party Selling its Social Gaming Subsidiary

Bwin.Party Digital Entertainment announced that its social gaming subsidiary Win is up for sale and according to the Wall Street Journal, Maytal Olsha's new company, Rising Tide Games, is a top contender.

Olsha has quite a bit of industry experience gained from holding senior social gaming positions with 888 Holdings and, most recently, Zynga.

Win.com launched in 2012 as Bwin’s first dip in the social gaming pool. The company slot apps including Slot Craze available for Facebook and for mobile platforms.

Recent difficulties and several layoffs among the Tel Aviv team have prompted the company’s decision to sell.

The agreement between Bwin and Rising Tide has not been finalized.

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