Advertising of Online Gambling to be Re-examined by Swedish Government

A review of Swedish online gambling restrictions on advertising published its findings last week, demonstrating a workaround on previous judicial decisions stating that the regulations are not in compliance with European Union laws, primarily due to the various punitive measures that were imposed on international transgressors versus local offenders

According to Swedish law, any promotion of online gambling by unlicensed companies is illegal. The Ministry of Finance review has suggested that a modification of the rules to ensure that the punishments for all offenders be equal.

Another recommendation was concerned with providing for immediate imposition of fines on offenders, so that elongated judicial processes may be evaded.

Should the Swedish government undertake such changes; the review recommends that they are introduced in early 2016.

Advertising restrictions are prejudiced against Swedish media companies, which threatens to cut off revenues worth millions of kronor. These companies are thus against the restrictions, and are threatening with compensation claims.

There is one further argument that states that restricted advertising doesn’t stop online punters in Sweden from being informed by external advertising, done outside Sweden.

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    Obviously some changes in Swedish gambling laws will follow but will that bring the expecting results is another question. These kind of problems with the illegal online gambling is not only in Sweden but all across Europe and the governments everywhere have a tough time solving these issues.
  • Jade lcb


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    How bold illegal operators must be in Sweden to actually put out advertising to their sites. Isn't that like robbing a bank and walking down the street swinging the bag of money with the banks name on it. I don't understand what they mean when the say, "advertising restrictions are prejudiced against Swedish media companies, which threatens to cut off revenues worth millions of kronor". Sure, let the advertising media let whoever wants to advertise advertise. They can't tell the difference between legal and illegal websites, and they are not aware enough to request prove that their site is legal before advertising begins. And what, they are threatening with compensation claims if what, they can't just go ahead and mindlessly take advertising dollars from anyone unconditionally, Huh........... There is also international media doing the same thing, huh Just sounds like a lot of lazy, money hungry media companies to me. Shame on everybody involved..........
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    My opinion is that its a good initiative, but it wont make much difference on the internet. If you wanna gamble, bet or play with your money there are unlimited possibilities. The best thing to do is player protection and awareness

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