bet365 Signs on with Digital Element for Geolocation Services

The bet365 group has signed up for geolocation services from Digital Element utilizing its NetAccuity Edge product.

bet365 has 17 million international customers in more than 200 countries so the use of geolocation will ensure that the correct, content, advertising, language and currency will reach players according to Martin Davies, CEO – Technology, bet365.

“To ensure that our players get a customised experience, it's imperative bet365 uses accurate, reliable and up-to-date IP geolocation data,” Davies said.

Other Digital Element clients include the BBC, Channel 5, AerTV, Microsoft, MediaMath, Media iQ, DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH, Yahoo’s BlueLithium, Vibrant Media.

  • Jade lcb


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    I don't really see the need for geolocation services. Some of the information in this NetAcuity Product Sheet that Digital Elements give their clients, they can get from the registration page a new player fills out. Yes there are items that are not requested on registration like connection type and connection speed, Proxies, ISP, Domain, ASN, Confidence Factors, Home/Business, Industry Codes, Company Name, Org Name, Demographics, Connection Type, Connection Speed, Mobile Carrier and Latitude/Longitude. If everyone knew that they could get all of this information without their consent, they might not join. This gives a whole new meaning to the phrase, "nothing on the internet is really private." I know I was surprised,,,,,,,,,,,,,,
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    As one of the leading sports bookmakers Bet365 makes everything possible to guarantee even better experience to their customers. 17 million customers all around the world is enormous number and I guess geolocation services from that company will assure a better customize experience for every single player.
  • Index


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    Didn't know geolocation required the specialized services of an outside company, I just assumed online casinos handled it themselves... Also, while I know Bet365 is a large organization, I didn't realize just how large and widespread its customer base is - makes it all the more puzzling to me that the site has become quite stingy with promos in the last few years as it can surely afford to be more generous.

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