Bidding now extended to affiliates

The liberating move last year by Google UK (see previous InfoPowa reports) which saw the opening of Adwords bidding to online gambling companies, has been extended to allow UK affiliate marketers, enabling them to bid on gambling terms," eGaming Review reports this week.

Google originally lifted its long-standing global ban on pay-per-click (PPC) advertising by UK gambling companies in November 2008, but affiliates were unable to enter the bidding for the top spots.

EGR reports that companies are currently making adjustments to relevant affiliate policies, including Google's review of positive and negative keyword lists which show what and what not to bid on.

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