Betfair Names New Chief Marketing Officer

Johnny Devitt, Betfair's director of online marketing, has been appointed to the position of Chief Marketing Officer after the merging of the online marketing and brand director roles.

Devitt has been with the company since 2013 in several roles including head of marketing platforms, data and acquisition and became director of online marketing in May 2014.

Prior to joining the Betfair team, Devitt spent 6 years with Paddy Power as head of social and display media and marketing technology,financial spread betting and CFD management.

His career began at PriceWaterhouse Coopers where he worked as a management consultant.
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    Betfair have a huge advertising campaign in the eastern Europe right now and I suppose that this change in chief marketing officer position will take effect on the way they advertising their products and brand all across the world. Betfair it's not my favorite sports betting platform but definitely one of the famous brands.
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    This guy has worn many hat in his business career and has accumulated much experience. And he began his career at PriceWaterhouse Coopers, wow! I know a little about PriceWaterhouse Coopers. One of the largest privately owned companies in well over 100 different countries. They are a big deal in auditing businesses and he started there, impressive............ With all the other things that he has under his belt, so to speak, since he left PWC, It looks like he is an excellent choice for that position along with many other he could certainly take on if he so decided. I'm sure that we will be hearing a lot more about Johnny Devitt & Betfair in the future of online gaming............

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