ASA Pulls Spin Genie Adverts

ASA Pulls Spin Genie Adverts’s TV ad and website promotion has caught the attention of the UK Advertising Standards Authority (ASA) as it appeals to underage gamblers.

The TV advert invites viewers to join a magical world while the online promo features an animated dog.

The ASA determined that the ads violated BCAP Code, which covers appealing to viewers under 18.

The ASA said, “We noted that the ad did not have an adult theme, and although we acknowledged that it might appeal to some adults, we considered that it was reminiscent of a child's video game”.

Other operators such as Paddy Power, Bet365 and Foxy Bingo have been within the ASA’s radar but the complaints were dismissed.
  • It looking strange that SpinGenie's ad appeals to the under 18 viewers but maybe that is just unintentional from the company because otherwise is just not a very smart move. The ASA have to react and investigate all that. I'm wondering what are the violations of the other three so famously known companies that the ASA previously investigated.
  • Why in the world would this SpinGenie even want to appeal to children or anyone under 18 years of age. It is very doubtful they are gonna get any kind of high rollers in that group. The others named in this article, Paddy Power, Bet365 and Foxy Bingo are familiar to me and I don't remember, because I have been to these sites even thought I can't play at any of them, don't remember that they look like they cater to kids. I am glad the complaints were dismissed because I've heard good things about them and believe they are reputable sites. SpinGenie needs to get their act together because it looks like they are killing the business they could be getting.

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