NetEnt Makes Strides with William Hill Deal

In 2014, NetEnt AB struck a deal with William Hill plc. The agreement began a positive integration process and sparked the launch of the Starburst slot, which is now accessible through William Hill’s retail network.

The arrangement has proven to be a major step for NetEnt, as the affiliation with William Hill has gained them a reputation in retail shops across the UK which are now offering their games.

In a statement made by a representative of NetEnt on Tuesday, the company reveled their thoughts on the year-old partnership: "In close collaboration with William Hill, NetEnt’s award winning games have been redesigned to apply to the demands of the retail customer. Entering land-based casino entertainment is in line with the company’s multi-channel strategy, providing operators with casino solutions for different channels, as demanded by their players."

To the statement, president and CEO of NetEnt, Per Eriksson, added, “William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximize distribution in their major channels such as retail, desktop and mobile. Although the online casino market has shown steady double-digit growth in the past five years, online penetration is still very low. Today, only five percent of the global casino market is online, the rest comes from traditional, land-based gaming.”

Eriksson further adds, "Over time, we see interesting growth opportunities in the retail channel and our multichannel strategy will drive increased convergence between online and offline gaming.”

NetEnt believes that they have made a smart move, especially with the vast progression of the online gaming industry over the past few years. The company believes it will only continue to grow.
  • Jade lcb


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    I am now able to get get NetEnt games n the US and really love em. If they think William Hill is a good deal for them and like sharpe said, they are one of the oldest on the market, then I just have to believe this is going to be good foe everybody. One day we will be able to get William Hill and with the integration of our newly loved NetEnt, it will look like an old friend and our integration will be an easy choice. Good luck with this endevour to you both.
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    William Hill is one the oldest and one of the famous bookmaker on the market so this deal will be a major step for NetEnt. Trough the William Hill's retail network the NetEnt games will reach to the many customers of the bookmaker. Really sound like great deal for both companies and I hope it will be an even greater for the users.
  • Index


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    I really love William Hill website, and there I first played slots and also I've made my first online sports bet there. This deal with NetEnt gaming will make this site even more interesting for online players and I strongly believe that they will "expand" their player list. They have great offer so far, but adding NetEnt games to your offer is never bad thing.

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